About Zacrac Learning
Zacrac Learning is a Data Science & Analytics EdTech Startup in Nigeria. We’re in business to help people (especially youths) in Africa acquire data skills and help them start their career through internships. We are transitioning from running only physical cohorts, to online learning to reach a wider audience and scale our business.
Job Overview
We are looking for an experienced and result-driven Digital Marketer to join our awesome marketing team! Digital marketing strategies are extremely important to our company's success so you will play a crucial role in achieving our business goals and objectives.
About The Role
As Zacrac Learning’s Digital marketer, you will be responsible for a large portion of the organization’s online presence by planning, developing and implementing strong and innovative digital marketing strategies to drive brand awareness and generate leads. You will be expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, Email, social media display advertising and other digital marketing techniques to achieve the company’s goals and objectives as required.
About You
- You have at least 2 years of experience in Digital Marketing and in developing and implementing digital marketing strategies
- You have a good knowledge and experience of all different digital marketing channels, tools and best practices
- You have experience in executing paid social media campaigns
- You have hands-on experience with SEO, Google Analytics, Email Marketing, Social Media Marketing and CRM software
- You can multitask and work proactively with minimum supervision.
- You are computer literate- knowledge of MS Office Application and CRM Software
- You enjoy giving and receiving constructive feedback
- You possess critical thinking skills and Problem-solving skills
- You are a team player
- You possess good time-management skills
- You possess great interpersonal and communication skills
- Finally, you’re passionate about innovation, technology, data science and what we are doing here at Zacrac Learning excites you.
Responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage and oversee various digital marketing channels
- Prepare and manage the digital marketing budget
- Measure ROI and KPIs
- Coordinate with sales team to create marketing campaigns
- You are required to work seamlessly with the rest of the marketing team and ensure all online activity complements offline efforts.
- Prepare emails to send out to customers
- Ensure that the website is easily found by the target audience
- Track and measure SEO and Google Analytics metrics and provide reports
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
- Suggest activities for improving the quality of online content
- Research competitors and provide a suggestion for improvement